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Simon Betts

Client Associate

Simon is an experienced Senior Commercial and Retail expert with 20 years’ experience within some of the world’s biggest retailers, including: Tesco, Carphone Warehouse, Dixons Store Group and Homebase. Having spent a large majority of his time within commercial roles, dealing with some of the biggest brands, including: Samsung, Apple, Sandisk, Lowepro, Foxconn, Sony, Nokia, ICI, P&G, RB and Unilever, allowing Simon to bring with him a wealth of leadership within trading, negotiation, strategy and category management knowledge both within the UK and Internationally. A desire to put the needs of the customer first, whilst balancing the needs of the business to deliver against their objectives.