Anthony is a senior commercial leader with 15+ years’ experience delivering profitable growth across UK retail, consumer electronics, FMCG and technology. Operating at both Senior National Account Manager and Head of Sales level, he has built and led high-value partnerships with major retailers including Argos, Boots, Sainsbury’s, Tesco, Currys and Costco, driving results through disciplined P&L management, forecasting and joint business planning. Known for combining strategic leadership with hands-on execution, Anthony has optimised pricing and promotional performance, expanded B2B and enterprise channels, and strengthened go-to-market delivery across physical and digital environments. Trusted for his clarity, commercial judgement and collaborative approach, he consistently focuses on unlocking sustainable growth, improving operational performance and creating long-term value for clients.