After holding senior commercial leadership positions in major blue chip companies: Cisco, Lego, and the BBC, Paul learnt a great deal on how sales and marketing teams should work.
Armed with a passion for assisting emerging businesses to achieve rapid growth, he founded Mustard (later rebranded as Bridgehead) in 2009, focusing on crafting Go-To-Market (GTM) strategies to create cohesive sales and marketing teams for startups and scale-ups.
With a humble setup of just a desk, phone, and laptop, Paul began the journey of seeking out his first clients which were signed within 90 days!
We believe that our core values are the foundation of our success.
We’re committed to upholding these values in everything we do, from our interactions with clients and partners to our internal operations and decision-making processes. Our values underpin our behaviour and guide us in achieving our mission of delivering rapid results for our clients.
- Rapid results attitude, work smart as well as hard
- Narrow the time between think and do
- Client at the heart of all we do, always - we deliver results every month
- Work collaboratively as a team, whether remote or local and have fun;
- Taking a focussed approach - always;
- A culture of being transparent, open and honest.
