Katie brings over twenty years senior commercial experience in the consumer electronics industry working with major retailers including Currys, PC World and Amazon. She is an expert in product development, Go-To-Market strategies and ongoing sales optimisation. Katie excels at aligning product innovation with business goals, launching successful B2C propositions, growing markets and cultivating long-term client and brand relationships. She brings a wealth of experience and her unique blend of commercial acumen, creativity, energy and influence to every project.