Lateef Giwa is a marketing specialist with experience across SaaS, fintech, AI, and product-led sectors. Over the past nine years, he has worked with both scale ups and global organisations, including Visa, building a strong track record in demand generation, content strategy, and go to market execution. He specialises in translating complex propositions into clear and compelling narratives that support commercial growth. Lateef has delivered integrated campaigns, supported product launches, and helped brands strengthen their market presence. His blend of strategic thinking and hands on delivery brings creativity, structure, and commercial focus to every project.