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Hi-Tec
Finding a Gap in the Market
We worked with Bridgehead on a specific project for 6 months. The work they completed was excpetional, with a go-to-market strategy that transformed our global viewpoint and created rapid market entry into the UK within 90 days.”
Chris Mole - Licensing Director
The challenge
The wearable market was saturated with expensive brand models, such as FitBit aimed at ‘gym junkies’ targeting customers that were tech enthusiasts and keen excercisers. There were cheap and ‘unrealiable’ devices from the far east. There was no true alternative mid-market product for those who enjoy light exercise, outside activities such as hiking and rambling and require ‘plug and play’ tech solution with an easy to use app.
The solution
Bridgehead licensed the HI-TEC brand and created a range of easy to use and good value for money wearable/activity trackers to fill this void and capture market share. Working with a reputable product development house from the US, Bridgehead designed the hardware and app user experience to deliver a compelling solution to the target customers. We launched 3 x HI-TECH branded products to market.
The outcomes
- Key resellers in the UK agreed to range and place committed PO’s inside 90 days;
- Key partnership with and in store ranging in the UK’s leading outdoor retailers, such as Go Outdoors, Blacks & Millets, with full point of sale and promotional activities;
- Initial purchase orders of £500,000 achieved in 90 days;
- Key partnership and subscription offer with one of the UK’s leading walking print publications;
- £1.5m in revenues achieved in first 12 months;
- HI-TEC included & presented the range in their annual company offsite.
