Revealing the key things SMEs going global must be aware of to be successful
Expanding your small business internationally is not for the faint of heart. However, knowing what to look out for is a good start.
Often SMEs have a great product or service that’s doing really well in its home market but not getting off the ground in a different marketplace. It may not be achieving the level of sales the product deserves. Frequently there’s no obviously apparent reason for the lack of success which can cause a great deal of frustration back at the office as everyone tries to figure out what’s gone wrong and how to fix it.
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