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26/06/2019

Revealing the key things SMEs going global must be aware of to be successful

Written by Bridgehead

26/06/2019

Revealing the key things SMEs going global must be aware of to be successful

Expanding your small business internationally is not for the faint of heart. However, knowing what to look out for is a good start. Read our article published on Elite Global on key things SMEs going global should know to be successful.

Often SMEs have a great product or service that’s doing really well in its home market but not getting off the ground in a different marketplace. It may not be achieving the level of sales the product deserves. Frequently there’s no obviously apparent reason for the lack of success which can cause a great deal of frustration back at the office as everyone tries to figure out what’s gone wrong and how to fix it. 

If a company is not doing the right things to facilitate a successful market entry, instead of massive global sales this can lead to a lot of wasted time and resources with no significant results.

Expanding a business internationally on the ‘cheap’ is unwise and rarely, if ever, provides the desired results. With limited resources, it’s key that you budget carefully, invest wisely and select external expert partners diligently to ensure you have the right structure in place and expectations are managed correctly. It can take time to become profitable in new international markets, however, with the right strategy you should start to see initial results in as quickly as 90 days.

If you want to make the most of your product’s potential by introducing it into one or more new markets, creating a go-to-market strategy is essential for each of these markets you wish to enter. 

We all know and understand that every market is different and so are the customers within those markets. As an SME expanding into new regions, a tailored go-to-market strategy plays a huge role in your success. If you strategically manage the research prior to your expansion, you’re more likely to create positive results that drive considerable growth and ensure short, mid and long-term success.

Read the full article on Elite Global here.

You may also find the following articles helpful:

Top 10 Go-To-Market Tips e-book

Critical Success Factors for Effective Global Expansion Post COVID-19

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